Work with Monteith Scott to define why they were different and communicate this in a compelling and impactful way.

We used our 5D brand process (Discover, Define, Design, Deliver, Demonstrate) to create a brand blueprint for Monteith Scott. The blueprint comprised elements including: features; benefits; personality; values; strapline; descriptor and essence. 

This was then visualised as an identity that comprised logotype; font and colour palette.  Within the styling, we incorporated a speech marks device which provided a way to frame Monteith Scott's schemes, enabling "their work to speak for itself."

Reflecting Monteith Scott's ability to "feel space", we also incorporated a range of  visual 'textures' within the identity, from metallic flooring to ceramic tiles.

From the brand guidelines, we produced a range of marketing collateral that reflected Monteith Scott's essence of delivering creative certainty.

Alison Monteith is founding managing director of Monteith Scott, "Giraffe's input into our business has been a major reason for our expansion and newfound confidence.  Their objective and expert consultancy has given us a fresh insight and also the tools with which to go out and market ourselves effectively.  Not only are they a joy to work with, they really care about us and our business."