• Raise awareness of the new brand for Nottinghamshire, highlighting the region's key selling points
• Create interest in Nottinghamshire as a business and leisure tourist destination
• Create desire and compel people to visit Nottinghamshire as a consumer or business.

A new regional identity is not normally of interest to the media, so we needed to be extremely creative and resourceful.  Having fully explored the new identity and its selling points, we crafted a number of compelling national debate 'broadcast packages'.  Examples included:

The end for Robin Hood?  As Nottinghamshire launches its new city and region brand, is it time for Sherwood’s hero to pack away his green tights? 

• Will Nottinghamshire’s new brand mean the end of the line for Maid Marion, lace-making and Torvill and Dean?  
• Focussing on developing the city and region as an emerging top leisure and business destination, will Nottinghamshire’s bosses abandon Nottinghamshire’s much-loved assets?


Cultural renaissance for UK cities continues - but will Nottingham be the next Glasgow? As Nottinghamshire today launches a new city and region brand and an ambitious plan to rival the likes of Barcelona, Dublin and Glasgow:

• How far have UK cities come in promoting their rich cultural heritage and modern attractions? 
• Would Londoners or overseas visitors pay a visit to any of the recently re-branded northern cities?

Each was supported with a range of interesting spokespeople, including EN’s chief executive, Purple Circle (the branding agency) and Pete Dredge (a renowned local cartooninst).  The news hooks were reinforced with a branded hot air balloon launch and the presence of Robin Hood and his band of merry men (and Maid Marion of course).

We secured blanket national broadcast coverage (a mixture of live outside broadcasts, interviews and pre-recorded items), a snapshot of which is given below. 

• BBC Business Breakfast - live outside broadcast over a 3-hour period
• BBC 1 – one o clock news – interview with EN's marketing director
• BBC2 – Working Lunch – interview with EN's chief executive
• BBC Radio 4 – The Today Programme – interview with EN's chief executive
• BBC Radio 5 Live - news item
• BBC Radio 5 Live – Anita Anand show interview with EN's chief executive and marketing director
• BBC Radio 5 Live – interview with Patrick Nelson – chief executive of Notts County FC
• BBC Radio 5 Live’s ‘Up Late’ – interview with EN's Chief Executive
• BBC Radio 4 – You & Yours – report using range of sourced interviews
• BBC News 24 - news report
• Sky TV - news report
• BBC Radio 1 - news report
• BBC Radio 2 - news report
• BBC Radio 5 Live - news report