As part of its intensive expansion programme, contemporary furniture retailer, Dwell, approached giraffe to launch its Birmingham store at Fort Dunlop.
Our brief was to launch Dwell in Birmingham, creating awareness of the Dwell offer and encouraging footfall at its Fort Dunlop store.
Based upon our creative of 'Pinch me' prices, we created a launch event and local media relations campaign.
The launch event was attended by over 200 people, with guests including key movers and shakers in the region, interior designers, property developers and media. Regional media coverage secured included 69 magazine and City Living, key lifestyle magazines.