Spencer Swinden's co-directors, Mel Spencer and Martin Swinden, wanted to increase awareness of their company by intelligently using direct marketing.

One of the most cost effective ways of reaching people and building relationships is simply to call them.  It was important to Spencer Swinden that they received telesales training that wasn't in any way pushy, but did deliver results.

• Giraffe's Win-Win cold call training fit the bill perfectly.  It combines best practice methodology with a bespoke approach that means the day is 100% tailored to your needs.

There's lots of chance to practise, using real-life scenarios so that when you put the theory to the test, you're well prepared and have a greater chance of success.

Win-Win training is a full day course that is book-able by contacting giraffe.  It includes a useful manual and follow up support to ensure that you're fully equipped to achieve results.  Click here for more information on extending your reach.

Mel Spencer, co-director of Spencer Swinden, thought the training was excellent, "I'd always dreaded the thought of making cold (or even warm!) calls because I thought it would be an awful experience. 

However, we knew that we needed to get to grips with this as it can be a very powerful way to sell.  The Win-Win training was a revelation.  It gave us a structured framework and illustrated that a sales call can (and should) be a good experience for both the caller and recipient.

We now have a proven method for introducing ourselves with impact, and closing with effectiveness.  I especially valued the amount of interactivity within the workshop.  We used real life scenarios so that we were already well practised when we came to make the 'real' calls, which was a big confidence booster.

The support manual we received as part of the day has been a really useful aide memoire.  And what's brilliant is that we can also contact Giraffe for follow up support at any time.  I'd highly recommend it."