Launch Arden’s into the crowded Leamington Spa market, creating awareness, interest, footfall – and sales! Particularly, look to increase morning and late afternoon trade, which are low spend times for cafés. 

We devised and implemented an integrated marketing campaign which included:

• The creation of Mamma-Me Time, a campaign targetted at parents/grandparents, which included a special Bambino menu.
• The creation of Cappu-Chillout, a late afternoon offer targeted at shoppers and office workers
• A digital element, which included Facebook and Twitter pages
• Advertising in local lifestyle media
• PR and photography
• Special offer flyers, direct mail and the creation of a Loving Arden's loyalty scheme.

Arden’s has successfully launched, with sales exceeding its ambitious forecasts.  Perhaps most tellingly, Arden's continues to use giraffe for its ongoing marketing.