giraffe appointed to raise national awareness of The Gynaecology Clinic Group
Keen to raise awareness of the excellence of its treatment and approach, The Gynaecology Clinic Group has appointed giraffe to implement a marketing and PR campaign.
Targeting national and regional outlets, the campaign will provide the media with expert comment from The Gynaecology Clinic. It will raise awareness of best practise in gynaecological care through the use of case study-led features and comment pieces.
In addition to helping the Group to define its brand, giraffe is working to increase its referrals through affiliate marketing. This includes liaising with the leading private hopsitals at which it holds its clinics and surgeries.
The Group comprises The Gynaecology Clinic, The Endometriosis Clinic and The Female Oncology Clinic. With bases at a range of private hospitals in the Midlands, women travel from all of the UK to benefit from the expertise, support and care delivered by The Gynaecology Clinic Group.
One of the UK’s leading gynaecological consultants, Chris Mann is founder of The Group and selected giraffe for this campaign. “It was clear that giraffe understood our business and what we wanted to achieve. They listened to us and put a plan together that intelligently and, I might add cost effectively, met our objectives.”
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