Showcase

Fort Dunlop

Giraffe's positioning and promotion of the prestigious Fort Dunlop office and retail development achieved the following results:

• Within 9 months all of the units had been let – more than two years ahead of Urban Splash's already ambitious schedule.
• Just 100,000sq ft of space remains from 350,000sq ft – let in less than 12 months.
• The publicity included 274 press cuttings, 14 radio and five TV news features.
• Excluding TV, radio and web, the AVE equivalent for print alone over the period came to £339,125.

"Letting close to 350,000 sq ft of office space within just nine months at a city fringe location is no mean task.

The PR and marketing developed and implemented by Giraffe Communications has been absolutely key to the phenomenal success we have enjoyed in letting Fort Dunlop. They have always surpassed our high expectations."

Optima Community Association

Giraffe's creation of a name (Flexibuy), identity and integrated marketing campaign for Optima's new financial product achieved the following results:

• 1,000% increase in properties let and sold.
• 400% increase in visitors to the open weekends.
• 800% increase in the number of purchasers ready to commit to purchase.
• 30% of the properties are already taken, with a further 10% close to approval – compared to a 0% conversion rate prior to the activity.
• Generated £4,995 worth of sales for every £1 invested.

Wolverhampton Development Company

To mark the official release of Wolverhampton Development's three year business plan, Giraffe launched WDC's 'Vision for Wolverhampton' at an event in the city, achieving the following results:

• More than 100 guests attended including partners,
  stakeholders and potential investors in the city.
• A new promotional video, produced by Giraffe,
  was premiered at the event.
• Helicopter tours of the city were made available to journalists and VIPs.
• The story led on BBC Midlands Today and Central News lunchtime bulletins and was a main feature in the evening bulletins.
• Other coverage included BBC Radio WM, Express and Star and Birmingham Post.

"I have no hesitation in recommending Giraffe's work. We have found our team to be highly professional in their approach, which has helped WDC to achieve a high profile locally, regionally and nationally.

Of particular note is the work that Giraffe have led on devising a corporate style and associate website for WDC. Perhaps most important of all is the fact that our respective teams get on so well which is crucial to the relationship needed between a company and its PR consultants."

Monteith Scott

Giraffe worked with Monteith Scott to identify their competitive advantage and develop a brand that 'lives' the company's individual and creative approach achieved the following results:

• A refocused new business approach based on results and proof points.
• Improved client and stakeholder interest in the Monteith Scott brand.
• A new confidence from the company's directors in their brand and offer.
• Expansion of the company by 20%.

"Giraffe's input into our business has been a major reason for our expansion and new-found confidence. Their objective and expert consultancy has given us a fresh insight and also the tools with which to go out and market ourselves effectively. Not only are they a joy to work with, they really care about us and our business."